Nicole Abboud

SPOTLIGHT

Attorney, Millennial Speaker & Podcast Producer

Founder of Abboud Media

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Describe your legal background and your current role today. 

Currently, I’m the Owner of Abboud Media – a video marketing and podcast production company focused on improving the way lawyers and clients connect. I’m also a national speaker, podcast producer, and host. Although I can confidently list my current roles, the journey to this particular place and time in my life was full of twists and turns.

I became an Attorney in 2011 and practiced for a total of 5 years before I finally made the decision to leave the practice of law. About a few months into becoming an attorney, I realized that I didn’t enjoy the work. Although growing up, that is all I wanted to be, it wasn’t until I started practicing that I quickly found out that being a lawyer wasn’t meant for me. In order to give the legal profession a fair try, I spent three years practicing Family Law and then another two years practicing Business Law and Intellectual Property. The last two years, I ran my own practice- however, no matter what practice area I took on, and even though I ran my own law practice for a few years (which was far better than working for a firm), I was never truly happy.

In 2015, I had the idea to launch a podcast. I wanted to speak with other young lawyers across the US to find out how they were building successful and meaningful careers and lives. As such, The Gen Why Lawyer podcast was born. Through my podcast, I was able to speak with hundreds of lawyers across the world and learned a great deal about crafting a fulfilling career. After 2 years, I finally mustered up enough courage to leave the practice of law in pursuit of what truly made me happy. In 2017, I launched my business. Now, along with running my business, I produce and host a second podcast called Leaders Love Company which is all about business leadership. 

What three words would you use to describe your role? 

Connector

Leader

Visionary

What inspired you to pursue your current career? 

I never thought that marketing would be something I was good at. But throughout my career as a lawyer, I found myself very interested in learning about marketing and branding. I became obsessed with learning everything I could about these areas. As a solo practitioner, I had the opportunity to apply what I learned within my own firm. It turned out, I was pretty good at it! I was able to secure speaking engagements, attract new clients, and build a successful blog because of my self-taught marketing efforts.

So when I finally decided to make the leap into entrepreneurship, I took some time to assess my strengths and my passions. All signs pointed to marketing. I wanted to apply what I had learned to help other lawyers achieve their marketing objectives.

Aside from the mechanics of what my company does, I have a vision of growing a conscious business. It’s my dream to lead a business that is focused on making a positive impact in society, that creates a culture of leadership, that invests in the development of its employees, and that treats all of its stakeholders with respect. This vision is what inspired me to launch my business.

Name one movie or song to describe your career.

“Survivor” by Destiny’s Child

How has your legal education/background shaped the way you perform in your current career?

Even though I hate that I have six figures in student loan debt, I am eternally grateful for the opportunity to have attended law school and gained a legal education. Because of my knowledge of the law and my ability to reason analytically, I am a much stronger and well-informed business owner. I am able to argue (at least in my head!) all sides of a potential issue and I’m able to foresee any potential pitfalls. Although lawyers are typically risk-averse (due in part to our training for risk avoidance), I am able to keep my risk-aversion in check and still pursue business opportunities that might seem risky because I know that I will land on my feet regardless.

What lessons learned or unexpected challenges did you face in your current role?

Running a business is certainly a humbling experience. You learn a new lesson every day. Some days, you feel on top of the world and everything is going right. Other days, you’re at the very bottom.

Here are some lessons I’ve learned from running my business:

  • Your word is everything. If people don’t trust you, then there’s no chance of earning their business.
  • Competition is non-existent. That doesn’t mean that there aren’t others out there who are in similar fields as you are. It just means that the only competition you need to worry about is from the person you were yesterday. That’s your real competition. 
  • There is no such thing as an overnight success. Behind every “successful” business are many sleepless nights, many mistakes, many ups-and-downs, many small wins, and certainly many failures. So when you see someone succeeding, know that that person has put in the work!

What advice would you give to those career pivoting or pursuing a career beyond the practice of law? 

Do it. Don’t overthink it. Don’t over analyze it. Don’t put it off for another year. Don’t wait for the right moment.

Start now. Does that mean you should quit your job tomorrow? No. But there are moves you can start making today while you’re in your current position. Start researching your options. Start talking to people in areas you want to be. Try to get some experience in whatever fields you’d rather be in while you’re still working at your current position. Just. Start.

What is your personal motto, mantra or favorite quote?

“Work like there is someone working 24 hours a day to take it away from you” - Mark Cuban

 

 

Nicole Abboud is CEO and Founder of Abboud Media.  To learn more about Nicole and her company, check out Abboud Media and follow her on Instagram, Facebook, and Twitter 


Nneka Norville