Founder at Holly Hall Supply Co.
Describe your legal background and your current role today.
In 2013, I graduated from The University of Texas School of Law. I practiced from 2013 to 2017 with Vinson & Elkins LLP (V&E) in the Houston, Texas office with a 6-month deployment in the New York City office focusing on Capital Markets, Mergers & Acquisitions, Private Equity and Shareholder Activism. I had no intention of hanging up my own shingle when I left firm life, but Holly Hall Supply Co. took a lot more of my time and savings than I expected so what started as doing favors for friends turned into starting my own part-time practice. Currently, I represent startups as well as established small to medium sized businesses in a range of corporate matters including entity formation, fundraising, M&A and general corporate governance.
What inspired you to pursue your current career?
I liked my career in BigLaw but I didn't love it. I like to think that I've always had an entrepreneur's spirit. I used to sell my lunch in elementary school for arcade money. I sold CDs in middle school for shopping money. Throughout my years at V&E, I had a persistent feeling that if I never went out and created my own project, no matter how successful I became in the law, I'd regret it. As for what that project became, a skin care company with an emphasis on shaving, it's not as random as it sounds. Both my older brother and dad are dermatologists. I practically grew up in my dad's office and have always been more aware of and knowledgeable about skin care than the average person. When I was trying to decide what my project would be, I took stock of my resources and my abilities and Holly Hall Supply Co. seemed like a no brainer.
The three words to describe my career are ...
Passion. Challenging. Rewarding.
How has your legal education/background shaped the way you perform in your current career?
As the only full-time employee of Holly Hall Supply Co., I wear a lot of hats (researcher, project manager to consultants, general counsel, business development director, etc.) that borrowed from skills emphasized in law school and in BigLaw such as attention to detail, prompt communication, issue spotting and the importance of developing and maintaining relationships. The application and context are different, but a lot of the skills are transferable.
What’s one thing you wish you knew before you began your current venture or role?
I wish I had a better understanding of the limits of my focus. Coming from BigLaw culture, I had an approach that what I can accomplish is only limited by time and ability which transferred into chasing every single opportunity that I came upon. I was a squirrel chasing every nut that hit the ground instead of focusing on the ones that really mattered. I've learned over time that I can only effectively focus on one to two things at a time which inevitably means I'll have to pass on some good opportunities while chasing the great ones.
If my career were made into a book, movie or song, then the title would be...
We'll Be Collecting Your Life Plans at the Door – it’s a quote from my college commencement speaker that I’ve thought of every time something doesn’t go as previously planned, whether positive or negative.
What lessons learned or unexpected challenges did you face in your current role?
I understood the value of consistency but had no idea how difficult it is to truly be consistent. Consistency is like playing cornerback in football; it's really simple to understand what you have to do but very hard to actually do it. That goes for consistency in brand messaging, marketing efforts, etc. You never know when opportunities are going to present themselves and you maximize that by being consistent.
Name a memorable piece of advice that you have heard or received.
“I hope you live a life you’re proud of. If you find that you’re not, I hope you have the courage to start all over again.” - F. Scott Fitzgerald
Justin Moore is the Founder of Holly Hall Supply Co. a premium grooming brand of skin care products for men. He also practices in representing startups, small to medium sized businesses in corporate matters, M&A and general corporate governance. For more info on Holly Hall Supply Co., check out: https://hollyhallsupply.com/